’m a Creative Director originally from the UK, now based in Brisbane. I’ve spent more than 20 years working in leading design and branding studios across the UK and Australia.

I started in graphic design, and over time my work has expanded into brand systems, product design and the thinking that shapes how people engage with businesses. I’m interested in how things work as much as how they look, and in how brands build trust, influence perception and create meaningful change.

Curiosity, culture, technology and human behaviour all inform how I approach design and lead teams, with a focus on clarity, alignment and practical outcomes.

As an independent consultant, I work with brands in Australia and internationally across product, marketing and brand. My role is to provide structure and direction, helping teams connect strategy with execution.

My experience spans brand strategy, design systems, digital experience and art direction across property, lifestyle, luxury, corporate and commerce sectors.