Framer Hard Seltzer
Framer represents much more than just another trendy seltzer. It is a unique collaboration that raises profiles and profits for emerging contemporary Australian artists. Each flavour is paired thoughtfully with a work of contemporary Australian art, to create a profile that tastefully complements the flavour, with 5% of every sale going directly to the featured artist. With artisanal insides and artistic outsides, Framer has been created in the spirit of good taste.
Client
Framer Drinks
DELIVERABLES
Art Direction Branding Packaging Design Website (Shopify)
Year
2023
Role
Creative Direction
Project Credits
Role: Creative Director
Team: Mara Cheshire / Gareth Procter
Agency: Gareth Procter Studio
Featured can artworks: Evi O / Kane Lehanneur / Bobby Clark
Lifestyle Photography & Video: Jacopo Lancioni
Awards
AGDA Awards 2023 — Finalist, Branding small business
AGDA Awards 2023 — Finalist, Packaging, alcoholic beverages















