Clean Energy Finance Corporation

On behalf of the Australian Federal Government, the CEFC invests in accelerating Australia’s transition to a clean energy future. As the organisation matured, its brand evolved from a functional communications tool into a catalyst for market leadership and behavioural change. The refreshed identity positions CEFC at the forefront of innovation, supported by a cohesive design system rolled out across all touchpoints in collaboration with its communications team. The strengthened brand helped CEFC accelerate growth by clearly demonstrating its capability, scale, and impact—building confidence with partners, investors, and the market.

Client

CEFC

DELIVERABLES

Brand Strategy Brand Creation Brand Guidelines Annual Report Design Signage

Year

2020

Role

Creative Direction

Project Credits

Role: Creative Director
Team: Pablo Ostolaza / Emil Makkar / Hayden Mattiske / Indigo Phillip / Chantelle Lau
Agency: Designate

Awards

Transform Awards ANZ 2020 — Gold, Best visual identity financial services
Transform Awards ANZ 2020 — Gold, Best brand development to reflect changed positioning
Transform Awards ANZ 2020 — Silver, Best visual identity energy and utilities
AGDA Awards 2020 — Finalist, Brand identity large business