Park Avenue

Park Avenue is a residential development comprising 73 apartments and five townhouses in Alphington, a leafy enclave in Melbourne’s northern corridor. Known for its village charm, timeless architecture, and scenic park and river views, Alphington provided the perfect backdrop for Park Avenue’s brand and marketing campaign. The campaign showcased stunning imagery of local flora and fauna, seamlessly integrated across large-format advertising and campaign materials to set the project apart from its peers.