The Garden is Australia's largest farm-to-fork restaurant located at Wests Ashfield Leagues Club in Sydney's inner west. Our strategy for The Garden was to enable and champion a positive cycle between regional Australian farmers and customers of the restaurant, to celebrate ‘good food from good places’.
The branding plays with the tension between expectation and experience: a farm-to-fork destination in a leagues club, a verdant garden inside a building, a cafe that morphs into a restaurant that becomes a bar.
We art-directed food photography by Katie Quinn Davies, with emphasis on fresh seasonal produce and rustic hearty dishes.
Harvest is a quarterly branded publication that tells the stories of The Garden’s network of farmers and suppliers, with seasonal recipes and community news and events.
Role: Creative Director
Team: Pablo Ostolaza / Helen Shewsbury / Charlie Whitehouse
Awards: Sydney Design Awards 2017 (Brand Identity)
Eat Drink Design Awards 2017 (Highly Commended - Brand identity)