Brand identity and packaging design for Australian Olympic swimmer, Michael Klim’s new range of mens skin care products. The design was created to mirror the brand positioning ‘For skin that can do anything’.
Packaging utilised a distinctive vertical application of the brand to differentiate the product on shelf. A sophisticated blue and grey colour palette helped to unify the range and distinguish Klim as a skin fitness product, anchored in heritage and sporting pedigree.
We used the chevron to support campaign imagery and create a powerful and distinctive brand asset for Klim. An active symbol to reference positivity, movement and agility.
Agency: The One Centre
Role: Creative Director
Team: John Ford / Katie Molloy / Chris Gillespie