CameraPro is a pioneering Australian camera retailer, with multiple stores and a strong e-commerce business. We redefined the brand to appeal to a new generation at the forefront of creativity, and better represent their progressive culture.
The relentless pursuit of better
Key to creating the identity was the understanding and articulation of the culture at the heart of the company. Since its inception over a decade ago, CameraPro has provided a progressively better experience for photographers, on their journey of discovery and improvement.
We created a comprehensive set of visual and verbal identity guidelines to encapsulate the new proposition, and ensure that CameraPro had the tools at their disposal to bring the brand to life consistently across all channels.
Role: Creative Director
Team: Pablo Ostolaza / Charlie Whitehouse / Helen Shrewsbury / Libby Cunniffe