BT Financial Group
The 0.1% effect
An interesting scientific reference created the starting point for a celebration of difference for Australia’s largest financial institution. This internal engagement campaign was designed to inform over 5000 members of staff, across 12 companies in all 4 states of Australia, about the small but very important differences between the group's individual brands.
We designed an experiential workshop that travelled from state-to-state, with group discussions, video content and break-out exercises, that encouraged attendees to learn how the different brands in the group's portfolio leads to a wider choice for their customers.
Alongside the workshop materials, each delegate received a book that contained the various exercises, and highlighted the small things that can make a big difference for their customers.
Role: Senior Designer
Team: Fiona Boyan / Alex Ritchie / Robbie Robertson / Kate Messenger / Stephen Robertson