Creative Director
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BT Financial Group - The 0.1% Effect

An interesting scientific reference created the starting point for a celebration of difference for Australia’s largest financial institution. This internal engagement campaign was designed to inform over 5000 members of staff, across 12 companies in all 4 states of Australia, about the small but very important differences between the group's individual brands.

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 The programme took the form of an experiential workshop that travelled from state-to-state, that encouraged attendees to learn how the different brands in the group's portfolio leads to a wider choice for their customers.

The programme took the form of an experiential workshop that travelled from state-to-state, that encouraged attendees to learn how the different brands in the group's portfolio leads to a wider choice for their customers.

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 Each delegate received a book that contained workshop exercises, and highlighted the small things that can make a big difference for their customers.

Each delegate received a book that contained workshop exercises, and highlighted the small things that can make a big difference for their customers.

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