Creative Director

Bath Spa University

To create the visual identity for Bath Spa University I referenced the beautiful v-incised Roman street signage, etched into the traditional Bathstone buildings that characterise the city.

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 The identity is created with a bespoke font that mirrors the way that the letterforms are defined by light and shadow alone, altering the characters and fragmenting their form.

The identity is created with a bespoke font that mirrors the way that the letterforms are defined by light and shadow alone, altering the characters and fragmenting their form.

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 The branding concept was summarised in a unique z-fold brand book, with beautiful photographic juxtapositions highlighting the contrasts of everyday life at the university.

The branding concept was summarised in a unique z-fold brand book, with beautiful photographic juxtapositions highlighting the contrasts of everyday life at the university.

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